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Meat Us Halfway

Researching retailers' efforts to take their climate responsibility reducing meat and dairy sales Understand why we want to take action! READ OUR REPORT FROM LAST NOVEMBER

How do the big retailers rate when it comes to tackling the climate footprint of their meat and dairy?

We are researching the top few supermarkets in the Netherlands, France and Denmark, to see what they are doing to reduce the environmental impact of the meat and dairy they sell. After all, supermarkets control over 90% of the groceries market so when it comes to the weekly shop, most of us have little choice over what’s on the shelves and how it got there.

What's the problem?

Raising large numbers of livestock – particularly in industrial factory farms – drives the climate emergency and damages our fragile ecosystems. Eating less meat – and ensuring meat we do buy is raised to the best standards we can afford – is a step we can all take to reduce our environmental impact.

But are supermarkets doing their bit to meat us halfway? Many supermarkets are still failing to commit to important steps such as guaranteeing zero deforestation in their supply chains (growing animal feed such as soya is a leading cause of deforestation). And beyond a few more vegetarian and vegan options, supermarkets can do far more to make plant-based the default choice and to increase the affordability of healthy fruit and veg.

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What's the solution?

Supermarkets have huge power in our food system. We need to ask them to use that power to ‘Meat Us Halfway’ by committing to halving their meat sales by 2030, and supporting their shoppers to make the shift to consuming less and better meat.

You can use your voice as a food citizen to call on your supermarket to pledge to meat you halfway, by both reducing the impact of the types of meat they do sell, and to cutting their meat sales by half overall.

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Latest updates in this campaign

Where are the climate plans of millions-profit supermarkets?
Where are the climate plans of millions-profit supermarkets?

As Ahold Delhaize, the parent company of Albert Heijn, published their annual…

Supermarkets in the Netherlands are avoiding responsibility for one third of their CO2 & methane emissions
Supermarkets in the Netherlands are avoiding responsibility for one third of their CO2 & methane emissions

Today, Feedback EU published its first report (in Dutch or read the…

Supermarket scorecard reveals UK retailers are fuelling demand for meat and dairy at expense of the climate
Supermarket scorecard reveals UK retailers are fuelling demand for meat and dairy at expense of the climate

UK supermarkets are fuelling demand for meat and dairy products which is…

1/3 One third of all the world's cropland is used to feed livestock

What can you do to make a difference?

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