August 2019

Meat Us Halfway: A scorecard assessing how UK supermarkets are supporting a shift to healthy, low-meat diets

There is widespread scientific agreement that eating less meat in developed countries, in particular industrially-produced meat, is good for public health and a vital step to reducing the burden our food system places on our planet. As an increasing number of individuals aim to reduce their meat consumption, eating more local, high quality meat, adopting flexitarian diets, or even going vegetarian or vegan, an important question arises: are supermarkets, our closest partners in feeding ourselves and
our families, doing enough to help?

This scorecard assesses UK retailers against a set of criteria designed to explore their efforts to reduce the impact of meat production in their supply chains, and their in-store offer to shoppers to support them in eating better quality meat and reducing their meat consumption overall.

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